Philips 50PF9830A/37 50" Plasma TV features a host of new picture quality processing and content enhancement features that will redefine the home entertainment experience. Equipped with the latest development in Video Picture Quality enhancement, Pixel Plus 2 HD, this Flat TV makes even High Definition signals look sharper, smoother and more brilliant. In addition, this Flat TV also features the latest version of Philips exclusive built-in Ambient Lighting solution, two-channel Active Ambilight 2, extending the TV image beyond the screen, resulting in a more involving experience for the viewer.

* High Definition Plasma WXGA display, 1366 x 768p
* HDTV ready for use with CableCARD
* Enjoy HDTV that's truer than anything you've seen before
* Pixel Plus 2 HD improves details in standard TV and HDTV
* 2-channel active Ambilight enhances the viewing experience
* Matching design swivel stand included
* USB and Memory-Card slot for instantly playing multimedia
* Most modern and highest quality HDMI connectivity